Managerial Characteristics Moderate Relationship †MyAssignmenthelp

Question: Discuss about the Managerial Characteristics Moderate Relationship. Answer: Introduction: Marketing mix is the set of aspects in an organization that is used as an instrument to promote the products or services that are offered by the company these aspects are under the control of the company and can be manipulated by the management of the company. According to the traditional concept of marketing mix there are 4 Ps namely: product, price, place and promotion. According to the modern concept there are much more aspects added to the theory: physical environment, process and people are the new addition to the concept (Huang and Sarigll 2014). William blue institute of hospitality management offers full time bachelors degrees and skill development courses in various hospitality sectors such as event management, tourism, culinary, commercial cookery, English. It is regarded as one of Australias leading and reputed institute recognized by the Torrens University. The idea of marketing is to reach and communicate effectively with the target market of the product or service. Product: the service that the college offers is more than just a degree in the sector it is an exposure to meet relevant people from the industry to help build and develop skill sets in order to excel in the field of hospitality. The college offers a wide range of facilities to the students enrolled like workshops, internships in the industrys best options available. William Blue Dinning is an affordable and high quality food restaurant that is run by the students of the institute, practical learning experience is the best way to gain insight and knowledge about any industry. Hospitality is an industry that is better known in the practical arena than theoretically. The college also offers placement to the students in the desired industry (Hanssens et al. 2014). Price: The course fee is reasonable and nominal and is at par with the standard of the fees. The course is customizable according to the requirements of the student and the qualities of the educators are top notch along with the industry professional who visits the campus as guest lecturers. Student loan program are also available. Place: The college offers online and offline courses for the students who are willing to learn on campus or are willing to enroll for a distance course (Mintz and Currim 2015). Promotion: the college has a wide range of promotional activities that are backed by the target market and the price of the product. The promotional activities are mostly related to the digital arena as the social media is one of the most important aspects of the target market. People: The academics and the educators who are associated with the institute are recognized and popular people in their respective field. Physical environment: the website and the online education process is very user friendly and has a wide approach towards the diverse range of courses that are offered. The campus is also large and has a large capacity of students with a student friendly atmosphere. Process: the website of the institute explains in details the procedure of application to enroll in a course, apply for a scholarship. It also allows the student to customize the curse according to the relevance and requirement of the student (Baker 2014). Reference list: Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Mintz, O. and Currim, I.S., 2015. When does metric use matter less? How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance.European Journal of Marketing,49(11/12), pp.1809-1856.